Art alumna designs special CSU Odell’s brew
Art | September 14, 2016
By Griffin Moores, as appearing in SOURCE
The College of Business led the collaborative effort to celebrate its 50th anniversary and to thank the thousands of alumni who have contributed to the success of the college. Students and graduates from colleges across Colorado State University were also invited to submit their ideas for a name, label design, and idea behind the concept.
Art and Art History alumna Abby Lawson’s striking illustration incorporating the Rocky Mountains, Aggies A, and a proud ram, bubbled to the top. The 2011 CSU graduate studied graphic design and works as a web designer in Denver, bringing her strong sense of aesthetics to the project.
“Going to school at CSU I’ve always loved Odell’s, and all of the breweries in Fort Collins, so I was really excited to try it out,” said Abby, who heard about the contest from a friend in the College of Business.
Abby spent hours researching the label style and estimates it took around 15 hours from start to finish to complete the design. While she was working on the project, Abby looked forward to getting off work with a little extra anticipation so she could go home and make progress on the illustration.
So hearing the news that her design won the contest, and become a part of the group’s effort, was a thrill.
“I’ve seen a lot of collaboration with CSU and other Fort Collins establishments and companies and I think it just shows that small town feel that Fort Collins can have,” said Abby.
“Having all the disciplines work together makes a more rounded product and it makes it a little bit more fun,” Abby added with a laugh.